social media as ice cream
By Pat Law • Sep 11th, 2008 • Category: The Digital StrategistFinally, a video to make dimwits understand. Hopefully.
Social Media in Plain English from leelefever on Vimeo.
Via: Fresh Creation
Pat Law is a Digital Strategist who, in her time in the Adland, has marketed a range of global brands including adidas, Cadbury Schweppes, Chrysler, Harley-Davidson, Hewlett-Packard, Johnnie Walker, L’Oréal, and Royal Salute. Pat is the Boss Lady of GOODSTUPH, a badass social influence studio, and is represented by FLY Entertainment.
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Great analogy. Thanks for posting this.
Cool~!
It’s exactly like the long tail phenomenon that Chris Anderson wrote about.