ikea facebook showroom
By Pat Law • Nov 21st, 2009 • Category: The Digital Strategist
Everyone knows the brand. A good number of us receives its catalogue each quarter. But how many of us pass on our IKEA catalogue to another with the same generosity we have when it comes to sharing content on Facebook? Can it be done in the first place? Would anyone bother? Instead of having people view banners with furniture, can IKEA get the Public to personally promote its brand?
I’m particularly fond of this Forsman & Bodenfors-created promotional campaign for IKEA’s opening at Malmö. As Facebook gets increasingly cluttered with brands screaming about themselves with varying promotions, it’s nice to see one that manages to break through the clutter, without the need for any media investment (oh god knows how much ugly that freaking Korean mobile phone banner is, on the right of my Facebook profile).
I wait in anticipation, for copycats to start ripping this idea off.
Via: We love viral
Ok I have to admit that this FCBK driven campaign is pure genius. I can’t wait for the Twitter driven campaign…
Wonder what their rationale for using a profile rather than a page is. After all the contest mechanism will remain the same even on a page.
The tagging idea ia really simple which makes it even more brilliant, but dont think there’ll be copycats with the new FB promotion guidelines.
simply brilliant.
This is very creative!
Hey ssumin, I believe the new FB promotion guideline applies to brands and their corporate FB pages per se. Perhaps that’s why IKEA tried to beat the system by handing an individual – the employee – run the campaign instead.