dear adobe
By Pat Law™ • Nov 21st, 2008 • Category: The Digital Strategist
A smart brand manager will thank his lucky stars for this website, and a dumb one will think its his worst nightmare.
Introducing the most transparent customer service ever – Dear Adobe. Conceptualised and built by Adam Meisel and Erik Frick, Dear Adobe is a forum where people can vent their problems and share their suggestions on Adobe’s family of products. People are most welcome to agree, disagree, or claim a gripe’s inaccurate as well as submit their own.
I really like this idea, although I wonder which local brand we have here in Singapore will have the balls to take this up. Well, at least we know the VP Product Management of Professional Digital Imaging at Adobe, Kevin Connor, has. Check out his response on Dear Adobe’s blog.
Pat Law™ is a Digital Strategist who, in her time in the Adland, has marketed a range of global brands including adidas, Cadbury Schweppes, Chrysler, Harley-Davidson, Hewlett-Packard, Johnnie Walker, L’Oréal, and Royal Salute. Pat also writes for iSh, LOTL International, and Singapore Architect.
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