naughty cards
By Pat Law™ • Jul 16th, 2008 • Category: The Rest“No, this is too rude,”
“No, our target audience is not ready for this,”
“No, women are too demure to talk like that,”
“No, I haven’t got the balls to do anything my closest competitor hasn’t done yet,”
Former tag team from Ogilvy & Mather Chicago, Christine Montaquila and Courtney Weinberg, have probably heard them all. Tired of churning out campaigns after campaigns for women’s brands they loved that never saw daylight, the duo decided to craft their own voice and look that retained such harsh and brutal honesty, talking to women the way women would talk to women.
Everyone, meet Naughty Betty. I wonder how my ex-clients from the beauty industry will react if I’m to send them these cards…
For the other half you mostly love.
Because you’re such a fag hag.
For new mothers you now have for friends.
For that stupid friend who didn’t insist on a condom.
Get well soon, you fucking skiver.
I can’t do this without you. Really.
Pat Law™is a Digital Strategist who, in her time in the Adland, has marketed a range of global brands including adidas, Cadbury Schweppes, Chrysler, Harley-Davidson, Hewlett-Packard, Johnnie Walker, L’Oréal, and Royal Salute. A self-confessed Social Media junkie, Pat has since joined the 360° Digital Influence team at Ogilvy PR. Pat also writes for iSh, LOTL International, and Singapore Architect.
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thanks for the laughs