NIKEiD STUDIO has arrivedBy Pat Law • Nov 27th, 2008 • Category: The Fashionista
There are times when you rave repeatedly about something you love, and how you wish it’d land on our imported-from-Hawaii (those from Sentosa at least) sandy shores, but deep down, you never think it’d never happen. Or at least, when it finally does, Kobe Bryant has already retired from Basketball and turned to Golf, and bought over the Lakers with Shaquille O’Neal as his annoying coach.
Just last week, I plugged about NIKEiD having its first flagship store in New York. A day after, I read about Nike opening its first Nike flagship store at Wisma Atria, Singapore, in the papers. Quite promptly, I texted my friendly Nike bloke and enquire about it.
Yes, darling, you heard first on blankanvas (a good 85% chance anyways) – there will be a NIKEiD STUDIO in Singapore. Oh. My. God. For starters, the NIKEiD STUDIO will provide tee-shirt customisation options where individuals can decide on their choice of shirt colours, graphics, numbers and/or text as well as choice of application treatments. Each creation will comprise the product innovation and premium standards of a Nike tee but remains true to no one but you. Which also means, your imagination’s the limit.
Here’s a sneak peek of the store.
I hear from the horse’s mouth that the new Nike flagship store is scheduled for opening in the first week of December TODAY, 28 November 2008!!! To kick off the opening (we all need a little bang, don’t we?), the store will launch a special collection of Nike Windrunner jackets in Gold and Silver. Historically, the Windrunner has street creds longer than you, hands down. Rooted in sport, this baby was originally a track jacket born over 25 years ago and has since evolved to become a lifestyle statement.
For the design buff, you’d be pleased to know that the store’s design was conceptualised by no other man than Oregon-based Nike Vice President of Special Projects, Tinker Hatfield, a former athlete who has trained under the legendary Nike co-founder Bill Bowerman. Well known for his Air Jordan line of sneakers collabo with Michael Jordan, Hatfield was also named by Fortune Magazine in 1998 as one of the 100 most influential designers of the century. Ohhhhhh, I cannot wait for the store opening. Stay tuned people.
[Update: 1 December 2008]
Fresh off the oven of Nike Singapore comes exclusive store images you are otherwise deprived off! Check these out. Imma be at the store tomorrow. What about you?