nike sportswear spring 2010 sneak peek

By Pat Law • Dec 14th, 2009 • Category: The Fashionista

Nike Sportswear ushers in the new year with some serious threads and sleek soles. Be prepared, my reader, for some ruthless brilliance.

With a relentless pursuit for perfection, innovation isn’t just another bullet point off the company’s falala mission statement, innovation is the process of creating new spaces in which to address anthletes’ needs and improve their performance. The footwear design team was tasked to meet the need to enhance the post-match experience for athletes. Holding a cut-the-weight, lose-the-bulk mindset gleaned from performance football boot design, a new technical innovation was born – Torch.

Torch is a lightweight, moisture-managing, supremely comfortable three-layer textile. The outer layer features a visually stunning, protective diamond pattern that holds its shape and won’t crease at stress points like traditional materials. The middle layer offers a lightweight structural element that stands up to a post-match cool-down or an active day around town. The inner layer provides moisture-managing breathability to keep the foot cool and allow for a period of rest after a game.

Enough words already. Check these babies out. To be dropped at Nike Wisma Atria Singapore come January 2010. |

Valentine pack for ladies | SGD129.00