nike iD bespoke

By Pat Law™ • Nov 21st, 2008 • Category: The Fashionista

Shite. Will this ever arrive in Singapore?

NikeiD Bespoke is by-appointment-only design experience offering consumers the opportunity to work one-on-one with Nike design consultants to customize select Nike footwear styles. Globally exclusive to 21 Mercer, Nike Sportswear’s first stand-alone retail space is located in SoHo, New York. Ok, so it might not arrive in Singapore.

Once available only online, NikeiD has now got a retail presence. Dammit. I want this in Singapore now. Launching with the iconic Air Force 1, one can soup up to 31 parts of the shoe. Pick from 82 materals and colour options too. Each pair takes 4 weeks to be created once the design process is completed. You know where to head to, when you’re next in New York.

Via: Highsnobiety.com

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Pat Law™is a Digital Strategist who, in her time in the Adland, has marketed a range of global brands including adidas, Cadbury Schweppes, Chrysler, Harley-Davidson, Hewlett-Packard, Johnnie Walker, L’Oréal, and Royal Salute. A self-confessed Social Media junkie, Pat has since joined the 360° Digital Influence team at Ogilvy PR. Pat also writes for iSh, LOTL International, and Singapore Architect.
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