skinny lee
By Pat Law • Apr 24th, 2010 • Category: The Design Diva
To compliment the Lee Skinny campaign, Happy (the agency) created a packaging design that became a fashion accessory in its own right. A D&AD 2009 winner, the packaging received just as many compliments as the ladies wearing the jeans themselves. I do wonder though, if this is a scam submission. Lovely packaging, no doubt, but I can’t imagine how expensive this packaging must have cost to mass produce.
Via: the artist and his model
