i-really want this

By Pat Law™ • Apr 29th, 2008 • Category: The Design Diva

i-real by toyota

i-real by Toyota

Displayed at Milan Design Week 2008, this nasty beast is touted to be Toyota’s next assault in personal mobility development. I will save you the usual press release crap and let you visit the website for more details instead. God, I really want one now.

Via: designboom


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Pat Law™is a Digital Strategist who, in her time in the Adland, has marketed a range of global brands including adidas, Cadbury Schweppes, Chrysler, Harley-Davidson, Hewlett-Packard, Johnnie Walker, L’Oréal, and Royal Salute. A self-confessed Social Media junkie, Pat has since joined the 360° Digital Influence team at Ogilvy PR. Pat also writes for iSh, LOTL International, and Singapore Architect.
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9 Responses »

  1. Hamie on April 29th, 2008 at 2:23 am:

    looking at how good our gahmen is at standardizing and passing new things, i feel this great product may never see the light of our local roads…….not for the next 5-8 years, i think.

  2. hedonistics anonymous on April 29th, 2008 at 9:12 am:

    seriously i am so sick of people tagging i- in front of the latest supposedly high-tech products.

  3. O on April 29th, 2008 at 9:40 am:

    this is such a sweet lookin product. its like a cross between a scooter and a segway. however, don’t think it wll be very safe on public roads. perhaps used more as a form of mobility on a large office campus ala google / microsoft / apple. dang..why do all these IT companies have such fun things!

  4. w. on April 29th, 2008 at 7:57 pm:

    ooh i want too. they should set a maximum width though - there are enough of those hugely obese people in the states who use scooters and stuff to get around. we really don’t need them in these either.

  5. Pat Law™ on April 30th, 2008 at 10:34 am:

    Hamie, possibly true. I bet we’d need to get a driving license of some sort just to ride this baby.

  6. Pat Law™ on April 30th, 2008 at 10:35 am:

    hedonistics anonymous , yeah… for a while, Mr. Ron Sim had an obsession for doing so. i-gallop was a classic. Haha.

  7. Pat Law™ on April 30th, 2008 at 10:36 am:

    O, because geeks are god are sexy.

  8. Pat Law™ on April 30th, 2008 at 10:37 am:

    w., what if a person needs it because he is too fat to walk?

  9. w. on April 30th, 2008 at 4:26 pm:

    There are plenty of personal mobility options, aren’t there? For example, the ugly scooters that the abovementioned use already. Why not just leave these for the lazy skinny people? (Which, I realise, means I won’t get to use it either since I’m REALLY not on the thin side but hey.)

Say something.