green for the fresh grad
By Pat Law™ • Jun 1st, 2008 • Category: The Design Diva
I’m impressed with the graduating batch at the University of Brighton. GDI08 houses over sixty of them, sixty of Brighton’s finest graphic designers and illustrators. One of them is a Graphic Design student, Ciara Phelan. I thought this concept of hers answering to the brief on global warming, is pretty wicked.
Basically, if you are to dump your tee into the washing machine and let it spin at 40 degrees, leaving a carpark worthy of carbon footprints, the print runs away leaving the tree stalks. However, the print is preserved when hand washed cold. I appreciate how Ciara addresses global warming and encourages us to change our ways by instilling the detrimental impact of our actions within the product itself. I want me one of these.
Besides saving the world with her beautiful design, Ciara also runs her own line of hand-made plushes called Slowly Slowly’s.
Lasalle and NAFA, are you picking tips up yet? Or are you too busy recruiting new students with the use of some ex-Singapore Idol contestant?
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Pat Law™is a Digital Strategist who, in her time in the Adland, has marketed a range of global brands including adidas, Cadbury Schweppes, Chrysler, Harley-Davidson, Hewlett-Packard, Johnnie Walker, L’Oréal, and Royal Salute. A self-confessed Social Media junkie, Pat has since joined the 360° Digital Influence team at Ogilvy PR. Pat also writes for iSh, LOTL International, and Singapore Architect.
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how i wish nafa will notice that last sentence of yours
Reb is right.
i think ALL creative institutions in sg should pay some attention to that last sentence.
this includes MICA and Design Singapore.
reb and O, I’d be honoured if you’d send this out to all relevant parties.
hey pat.
how should we go about sending this out to the various institutions?
you reckon the link is enough?
together with a story of how graphic design should be more socially conscious?
If your intention is for local art institutions to revisit at their marketing budget and reinvest in internal promotion O, then I honestly do not think much can be done. Not until the next year-end planning begins anyway. That’s usually in November/ December.
On a very practical and honest note, education-based brands are often limited by their virgin tight budgets. Between rewarding existing but soon to cease customers (i.e. graduating students) and recruiting new ones, which will you focus on, if you were a marketer of an education institution? In this scenario, an existing customer is seldom retained (unlike say, a credit card customer). I’m not saying I support the unfortunate neglect on existing students, I’m just trying to put things into perspective in the most objective manner possible.
What needs to be done is for higher authority to come in with the budget required to support and promote the current students. If anything, in this capitalistic society we live in, there really isn’t much an education institution can do on its own. That said, I suppose the marketer could’ve been smarter and put in more effort in securing necessary sponsorships for the students.
Thanks for the thought trigger, O. I might write about it soon.