03 | the author
Pat Law by Danny Santos II
Feisty digital strategist by day, armed with thru-the-line advertising experience. The Boss Lady of GOODSTUPH, a badass social influence studio residing the heart of Chinatown, by the roof of a little shophouse.
Dousing society’s concerns with biting humour nicely delivered through her piercing words, Pat sees blankanvas as the rehabilitation centre she couldn’t afford.
Pat wrote for LOTL International and iSh and now writes for Singapore Architect. And her mum’s endless complaint letters on bad service.
When working at AKQA, Publicis, Rocket-X Media, TBWA, Arc Worldwide and Ogilvy, she had the luxury of working with the world’s finest minds. And the dumbest, too. Some people get ahead by kissing ass. She is glad she doesn’t like rimming.
Why is Pat talking in the third person, she doesn’t know. She just likes the sound of it.
Pat is an extremely straightforward person who cares more for the truth than your overpriced ego. She cares a lot for the brands she manages, and will tolerate none but geniuses. Having a MBA does not make you a genius. It just shows you’re insecure enough to be financially impractical.
The brands she used to market and manage include adidas, Cadbury Schweppes, Cesar, Chrysler, Dodge, Fancy Feast, Finnair, Friskies, Garnier Haircolor, Garnier Neril, Harley-Davidson, Hewlett-Packard, Hush Puppies, Hyundai, Jeep, Johnnie Walker, L’Oréal Singapore, m&m’s™, Palm, Inc., Royal Salute, Singapore Airlines, Tiger beer and Whiskas.
She paints when her emotions go out of control. She gets irritated by self-acclaimed art connoisseurs wannabies and their need to bullshit about each painting they’ve just bought. She loves Salvador Dali and Egon Schiele.
Pat is represented by FLY Entertainment.
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E L S E W H E R E
1. Twitter: @patlaw
2. Linkedin
3. Instagram: @patlaw
4. Pinterest
5. Facebook (I don’t add people I don’t know, but you can subscribe if you like)
I N A N U T S H E L L
1. Founder of GOODSTUPH, a badass social influence studio
2. An award-winning integrated communication specialist with over 8 years of Marketing experience
3. Accredited member of AdAge Power 150
4. Singapore Women’s Weekly’s Women of Our Time 2010 nominee
5. Collaborated with brands such as Nike Sportswear, Graniph, Uniqlo, Diesel, Club 21, MINI, DKNY Delicious, YTL Hotels, Moleskine, TANGS, OverEasy, Chocolate Research Facility, JimmyJane, Tiger beer, Russian Imperia, Seychelles Tourism Board, Changi Airport, and Citibank
6. Healthy dose of traditional media coverage no thanks to her sharp tongue (under Press)
7. Member of the Advisory Panel of Singapore Polytechnic’s Social Media Centre
8. Part of the 3-women crew of Singapore’s melting pot for local arts and culture, Culturepush
9. Proud member of Singapore’s only crew of elite illustrators, Organisation of Illustrators Council, Singapore
10. Proud member of the 55DSL collective
11. Commentary writer for TODAY’s Digital section
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FOR PRODUCT / SERVICE REVIEWS, SEND TO:
271C New Bridge Road
Singapore 088748
SINGAPORE
Attention: Pat Law
Do drop me an email at pat@bypatlaw.com if you do so, just to make sure Mr Postman doesn’t screw up.
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FOR INTERVIEWS:
Timothy Oh
FLY Entertainment Pte Ltd
Email: timothy@fly.com.sg
213 Henderson Road
Henderson Industrial Park
#01/02-11
Singapore 159553
SINGAPORE
Tel: +65.6224.3188 • Fax: +65.6224.6144
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FOR BLOGGER ENGAGEMENTS/ SPONSORSHIPS/ TALKS:
Lim Hui Ling
Senior Manager, Artist Management
FLY Entertainment Pte Ltd
Email: ling@fly.com.sg
213 Henderson Road
Henderson Industrial Park
#01/02-11
Singapore 159553
SINGAPORE
Tel: +65.6224.3188 • Fax: +65.6224.6144
