wonderful wonderbra

By Pat Law • Apr 4th, 2008 • Category: The Advertising Slut

Wonderbra: Safety line

I laughed as soon as I saw this. I smiled with patriotic pride when I saw the familiar train. I smiled even wider when I saw local names credited to this excellent piece of work. We need more of this in Singapore.

Advertising Agency: Euro RSCG, Singapore
Art Director: Wee Loi
Copywriter: Uma Rudd Chia
Released: December 2007

Via: Ads of the World

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4 Responses »

  1. lin on April 7th, 2008 at 11:02 am:

    hi Pat, I love reading your side and check it out too darn frequently, just wanted to say that the wonderbra ad seems to have been an imitation of a 1998 Marvel Push-up Bra ad..seen at joelapompe.net.

  2. Pat Law™ on April 7th, 2008 at 1:17 pm:

    Sigh. To think I was, for a moment, proud of our local work. Tsk. Shame on us for being such copycats.

    Thanks for the highlight, lin. For all interested, visit: http://www.joelapompe.net/2008/04/04/double-line-sur-la-meme-ligne/

    Again, shame on us.

  3. lin on April 7th, 2008 at 3:03 pm:

    pardon, reading your site i mean..

  4. Pat Law™ on April 9th, 2008 at 3:57 pm:

    Lin, yeah I figured. ;)

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