the open room

By Pat Law • Jun 26th, 2008 • Category: The Advertising Slut

the open room

You see, when you are Ogilvy, THE institution of Advertising, you bother to invest time and money in exchange for valuable knowledge. Knowledge of which you gain and in return, share with your like minded peers who breathe the same passion for all communication efforts floating in the digital space.

I reckon The Open Room, is Ogilvy‘s best demonstration of being a world class digital agency that knows its worth well enough not to fear sharing their knowledge with its competitors. Beyond having some fella with a big title smoking through 20 slides of googled bullshit, beyond winning yada yada awards by means of scam ads that don’t meet any business objectives in the first place, The Open Room actually shows how Ogilvy walks the talk.

The Open Room was created by the people in Ogilvy PR’s 360° Digital Influence team, aimed at facilitating casual, open conversation between brands and digital media maven. They don’t just say it, they do it.

They do it with interviews such as this one with Dr. Vinton G. Cerf, the VP, Chief Internet Evangelist for Google and share very insightful keynote speeches from their Verge Digital Summit, which I strongly recommend to any Digital Media junkie.

Do you know what I really appreciate from The Open Room? The deliberate (and very sincere) lack of link back to their agency’s homepage. When you’re that good, you don’t need the self-promotion. I absolutely appreciate the lack (almost, but I understand the mandatory logo) of shameless self-promotion.

Dear Ogilvy PR’s 360° Digital Influence team, the next time you have a gig coming up, may I please have an invite?

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8 Responses »

  1. Daryl Tay on June 26th, 2008 at 10:53 pm:

    I’ve been to their events. Thumbs up.

  2. Hamie on June 27th, 2008 at 12:26 pm:

    thanks for sharing! :)

  3. brian on June 27th, 2008 at 2:26 pm:

    Hey Pat,

    Omigosh, i count like, 4 bits of link-juice to the Open Room domain -) Thanks for your kind words, and there’s definitely room for more at our events -)

  4. Tania on June 27th, 2008 at 2:29 pm:

    But of course! Thanks a boatload for this post, Pat…and thanks Daryl for the thumbs. You’ve both made Brian and I feel all warm and fuzzy like. See ya real soon!

  5. Pat Law™ on June 28th, 2008 at 12:35 am:

    Daryl Tay, doncha wish we have more agencies doing the same?

  6. Pat Law™ on June 28th, 2008 at 1:41 pm:

    Hello
    brian and tania, the good souls of Ogilvy with very fancy job titles (I’ll like one with the word Influence innit!)…

    Its refreshing to have a brand react this quickly to any news generated by them, and I like that you did. I like how you live up to the point about conversations. Afterall, that is what brand should be about today.

    I’ll be looking forward in gatecrashing your events soon.

  7. Nicholas Guan on July 2nd, 2008 at 6:50 pm:

    Hey Pat!

    I’m 4 days late to replying you but thanks for your very generous comments on Ogilvy :) I uploaded the VERGE slides and Vinton Cerf interview videos and this has been the best compliment so far.

    Do come back at soon this week, I’ll be uploading more video interviews with Yahoo! and Jeremy Wagstaff :)

    Thanks again!

  8. Pat Law™ on July 5th, 2008 at 2:32 am:

    Hello Nicholas,

    Naw, thanks for stopping by my blog anyways. Great stuph you’ve got there with Yahoo!’s social media advice. :)

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