the fun theory
By Pat Law • Oct 15th, 2009 • Category: The Advertising SlutThe Fun Theory is an initiative by Volkswagen that is dedicated to the thought that something as simple as fun is the easiest way to change people’s behaviour for the better. I appreciate brands that don’t talk about themselves all the time. Rather, they let their work do the talking. Volkswagen nailed it to the heart. Check these videos out.
Piano Stairs
”Take the stairs instead of the escalator or elevator and feel better” is something we often hear or read in the Sunday papers. Few people actually follow that advice. Can we get more people to take the stairs over the escalator by making it fun to do?
The World’s Deepest Bin
To throw rubbish in the bin instead of onto the floor shouldn’t really be so hard. Many people still fail to do so. Can we get more people to throw rubbish into the bin, rather than onto the ground, by making it fun to do?
Pat Law is a Digital Strategist who, in her time in the Adland, has marketed a range of global brands including adidas, Cadbury Schweppes, Chrysler, Harley-Davidson, Hewlett-Packard, Johnnie Walker, L’Oréal, and Royal Salute. Pat is the Boss Lady of GOODSTUPH, a badass social influence studio, and is represented by FLY Entertainment.
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My ex just posted these on her site too. Uber cool
Hey. These videos are really cool.
Here are some fun theories I have submitted for the contest
http://www.thefuntheory.blogspot.com/