the dragon online
By Pat Law™ • Aug 12th, 2008 • Category: The Digital Strategist
Excellent consolidation of data by TrendsSpotting, on the dynamics of the Internet in China published in a rather timely manner (on 8 August 2008, no less). In a nutshell, TrendsSpotting reports:
- China is the largest market for Internet users (253 MM as of June 2008) despite the fact that only 19.1% of the country’s population is online.The rapid growth in Internet usage can be estimated from the fact that around half of Top 20 trafficked Asia Pacific sites are in China.
- Chinese Internet is for Virtual Fun. Chinese are much addicted to Internet than their US counterparts.
- Local players outperforms western players. Tencent’s QQ leads the IM market with whopping 78% market share. Google has mere 25% market share in Chinese search market.
- China ranks above daily Global average across all social media . More than one third of Chinese netizens spend 1-3 hours daily on BBS.
- Did you meet JingJing & Chacha ? They are China’s virtual cops. Internet censorship is very common in China but 85% of Chinese Citizens approve Internet Censorship.
Ahhh. So these are the buggers who banned blankanvas.
- Why Online ad market in China is HOT ? Check out the report for latest statistics on Chinese Internet players earning from online ads & per capita Ad spent.
- Finally if you are keenly watching the global platform war , this report includes the state of Chinese Internet players affinity towards OpenSocial.
Pat Law™is a Digital Strategist who, in her time in the Adland, has marketed a range of global brands including adidas, Cadbury Schweppes, Chrysler, Harley-Davidson, Hewlett-Packard, Johnnie Walker, L’Oréal, and Royal Salute. A self-confessed Social Media junkie, Pat has since joined the 360° Digital Influence team at Ogilvy PR. Pat also writes for iSh, LOTL International, and Singapore Architect.
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