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Proof that you don’t need a massive $500 million dollar budget to produce an award winning piece. Creativity, in my humble opinion, while born in an environment of chaos typically, moves emotions and teases the mind from its simplicity.

This is a Shiatsu Kofukan poster that’s pasted on upon a wall with the message, “Press to relax”. The willing is then treated to a nice surprise when he or she hears a little tiny explosion triggered by its rear plastic bubble - you know, the addictive bubble wraps we used to (and still do) burst in the midst of unveiling that porcelain vase Aunt Generous brought back from China.

Taking into account that the Shiatsu massage is a technique that translates into Shi (finger) and atsu (pressure) with a hell lot of finger poking, this economical poster stuns me with how it delivers its single-minded proposition, stands out with its ingenuity, and increases Public engagement with the brand. I’ll be honoured if I can produce such great pieces of the best blend in Business and Creativity in my advertising life.

Anyone knows which agency/client/motherfucking genius did this?

Via: Ad Sneeze