nike true city
By Pat Law™ • Feb 9th, 2010 • Category: The Advertising SlutNike True City was declared last week. An iPhone app that reveals unique insights in the six cities of the Old World; London, Paris, Berlin, Milan, Amsterdam and Barcelona. This gorgeous video illustrates how the app works:
This application is feels a little like foursquare, except a hell lot cooler. Going beyond showing cool stuff, users are also welcomed to update the content on their own, adding suggestions to Nike True City. Conceptualised and developed by AKQA, the app includes secret QR codes in each city. Yup, this is Nike for you. They don’t need to try to hard to be cool. They just are. Download the Nike True City app today.
Via: VIRALBLOG
Pat Law™ is a Digital Strategist who, in her time in the Adland, has marketed a range of global brands including adidas, Cadbury Schweppes, Chrysler, Harley-Davidson, Hewlett-Packard, Johnnie Walker, L’Oréal, and Royal Salute. Pat also writes for iSh, LOTL International, and Singapore Architect.
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