guy plays ball with nike

By Pat Law™ • May 1st, 2008 • Category: The Advertising Slut

Celebritiy endorsements seldom move me, especially those dodgy black-and-white print ads on breast enhancements, but I reckon Sports Marketeers do it pretty well. I mean, surely the brand’s credible to a certain degree, given that the vulgarly-paid footballers DO use their boots to score that 92nd minute injury time goal, right?

Anyway. Here is Nike’s latest football video directed by Guy Ritchie (yes, Mr Madonna), which features Wenger, Fabregas, Gallas, Ronaldo, Rooney and Ronaldino. Agency guilty: 72andsunny, Amsterdam.



Absolutely love this.

Via: advertising/goodness

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Pat Law™is a Digital Strategist who, in her time in the Adland, has marketed a range of global brands including adidas, Cadbury Schweppes, Chrysler, Harley-Davidson, Hewlett-Packard, Johnnie Walker, L’Oréal, and Royal Salute. A self-confessed Social Media junkie, Pat has since joined the 360° Digital Influence team at Ogilvy PR. Pat also writes for iSh, LOTL International, and Singapore Architect.
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