free hermes kelly bag
By Pat Law™ • May 11th, 2008 • Category: The Advertising Slut
No, I kid you not. While the snobs at Louis Vuitton go suing human activists for copyright infringement and pissing the Internet savvy influencers within the digital space, Hermes does the opposite and embrace the power of co-creation and welcome all to customise their own Kelly Bag. How cool, not to mention bold, is it for a luxury brand like Hermes, to engage the younger demographic like that?
I am for this brilliant concept and I don’t think it cheapens the brand at all. In fact, I think it is refreshing to see a luxury brand recognise that her customers are sophisticated and affluent beings who hold socialism in high regard. Bravo, Hermes.
Via: NOTCOT.ORG
Pat Law™ is a Digital Strategist who, in her time in the Adland, has marketed a range of global brands including adidas, Cadbury Schweppes, Chrysler, Harley-Davidson, Hewlett-Packard, Johnnie Walker, L’Oréal, and Royal Salute. Pat also writes for iSh, LOTL International, and Singapore Architect.
Email Pat | Follow Pat on Twitter | All posts by Pat Law™
