bmw joy 3d
By Pat Law • Jun 2nd, 2010 • Category: The Advertising SlutWow. A fantastic display of light art… in Singapore no less. Tres bien, Publicis Asia. For the latest dirt on BMW Asia, check out BMW Asia Insider.
Wow. A fantastic display of light art… in Singapore no less. Tres bien, Publicis Asia. For the latest dirt on BMW Asia, check out BMW Asia Insider.
[...] the universe and everything – blankanvas: bmw joy 3d – The Long and Winding Road: More views of the Chong Pang of [...]
Great example of a big agency convincing corporate of their grand idea on the side of a building with an amazing production crew but forgetting what the measurable strategy behind it is and how it ties into BMW’s overall business strategy.
10 of beauty
10 of creativeness
2 on what was the reason
2 on what was the actionable message
1 on making us think it’s about “joy”
1 on moving me to buy a BMW