bmw joy 3d

By • Jun 2nd, 2010 • Category: The Advertising Slut

Wow. A fantastic display of light art… in Singapore no less. Tres bien, Publicis Asia. For the latest dirt on BMW Asia, check out BMW Asia Insider.

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2 Responses »

  1. Daily SG: 3 Jun 2010 « The Singapore Daily on June 3rd, 2010 at 11:03 am:

    [...] the universe and everything – blankanvas: bmw joy 3d – The Long and Winding Road: More views of the Chong Pang of [...]

  2. Mark A Carbone on June 16th, 2010 at 5:22 pm:

    Great example of a big agency convincing corporate of their grand idea on the side of a building with an amazing production crew but forgetting what the measurable strategy behind it is and how it ties into BMW’s overall business strategy.
    10 of beauty
    10 of creativeness
    2 on what was the reason
    2 on what was the actionable message
    1 on making us think it’s about “joy”
    1 on moving me to buy a BMW

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