how to use Social Media like a Rockstar

By • Nov 15th, 2009 • Category: Lead Story

So there I was, late again for my 0800h lecture, no thanks to the bad traffic. A good ten minutes over, to be precise. While I’d otherwise care less, the circumstance was different this time. I was the one conducting the lecture.

You’re the guest lecturer and you’re late. Nice going, Pat. I remembered cursing myself as I searched frantically for the lecture hall. Amen to the student who kindly got me 3 cups of coffee to get my engine going. Thank you.

About 2 weeks ago, I had the pleasure of being a guest lecturer at my alma mater, Singapore Polytechnic, courtesy of social media advocate and Senior Lecturer from the School of Communication, Arts and Social Sciences, Ping. Ping is one of the rare few educators who walks the talk, and goes beyond being just being an overpriced voiceover for a dead man’s textbook. I digress, but I don’t think her students realize how lucky they are to have her as their lecturer. Her passion and commitment to her students are unbelievable. My agreement to being a guest lecturer was the least I could do.


Image courtesy of kellinachin

I don’t go through a single day not reminding myself that my job isn’t exactly noble and I should not mistake my perceived success as a reason to be arrogant. I’m a Digital Strategist. A shrewd Marketer. I’m not a scientist on a mission to find a cure for cancer. I sell ideas. I sell cars, credit cards, tampons and whatnot. I don’t save lives for a living. It’s not to say that I don’t take pride in my work – colleagues who’ve worked with me will know how unreasonably prideful I am of my work, but I’m pragmatic enough to realize that there is no higher purpose in what I do for a living. I’m not about to come up with the next original idea like John Nash that will change the world.

Perhaps it’s age, and that annoying new wrinkle I’ve spotted by the sides of my left eye but I found myself recalibrating the reason of my existence in this world of late. At risk of sounding pompous, I’d like to be useful to someone else but myself. I’d like to make a difference in someone else’s life, however minute it may be. And I have Ping to thank, for that opportunity.

Between being able to afford a sharp Paul Smith suit and the 50-odd students who’ve learnt something from my little humble deck that day, I have to say, the latter was far more fulfilling.

For those interested, this was the deck of which I’ve presented. I did a repeat telecast with in a regional training for my own company a week after, during my visit to Hong Kong.

Special thanks to the following students, who’ve blogged about my guest lecture. Let me know if I’ve missed any names out, yeah?

1/ This is His Story
2/ Jolenecng’s Blog
3/ Vera Tan’s Blog
4/ kel’s nonsense
5/ Colorrun

6/ Ramblings with a perspective
7/ Time stops
8/ City Meets The Sea
+ another post that serves as a transcript!
9/ Flo’s Blog
10/ Snap Shots

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6 Responses »

  1. Once again, thank you for being our guest lecturer and posting up the presentation! It was very beneficial for me, and I believe my cohort.

  2. Thanks for the pingback.

    I’m not sure if it’ll actually mean anything, but you really taught me a lot that day. I think the best lesson anyone can learn is to realise how ignorant he is, and I was thoroughly educated of that during your lesson. I’ve always assumed that people who say they can track others online were just overestimating themselves. Thanks to you lecture, I know that now to be true.

  3. I’d also add quarkbase.com to the measurement and monitoring tool bag

  4. Thanks again for being our guest lecturer! I really learnt more about the social media which I didn’t know of. And all the cool website that I wouldn’t have found if you hadn’t shared it with us! ^^

  5. [...] how to use Social Media like a Rockstar | blankanvas – Ogilvy’s Patricia Law gives a good list of various monitoring and measuring tools during a lecture in Singapore. Its nice to see a deck like this as there is usually one or more tools that you’d previously ignored or hadn’t heard of before to go and look into [...]

  6. Thanks for sharing, Ged. :)

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