goodstuph website revamp!

By • Feb 22nd, 2012 • Category: Lead Story

To mark the second year of existence, and the acquisition of some lovely brands along the way, GOODSTUPH reveals a new corporate website this month, designed by fellow local pride and award winner of the One Show Interactive, Kilo.

Designing for a social influence agency must have been a challenge. Do you do the obvious and create a blog that looks like a hundred other blogs out there? Do you plant yourself strictly on Facebook and over-share content not created by you in the first place? Or god forbid, design a website in Flash that looks as dynamic as your uncle’s Toupée?

The objectives of our website were clear:

1. Every pixel should live and breathe the GOODSTUPH personality.
2. The content must be dynamic enough to visit more than once.
3. Don’t replicate what could’ve been placed on our Facebook page.
4. To repel aesthetically handicapped clients who will never “get it” this lifetime.

We’ve been great fans of Kilo from Day 1, and we respect the masterpieces their craftsmanship has brought to the interactive industry over the years. It was a natural progression for us to place our brand in their seasoned hands.


The graphic design of the site was inspired by the propaganda influenced identity of GOODSTUPH.

Clean graphics were used to balance the strong colors of the identity, while keeping things easy on the eyes. A simple scroll effect assisted in the narration of GOODSTUPH’s story, one which is peppered with interesting social facts like ‘A Day in the Life’, ‘Top 10 Influencers’ & ‘What’s Buzzing’. All of which provide the viewer with an insight into what makes the group tick while reinforcing Goodstuph’s unique spin on social media marketing.


Agency: Kilo
Creative Director: Benjy Choo
Designer: Angela Thng
Technologist: Issac Wong/ Dominique Wong
Writer: Pat Law

Enough from us. Let us know what you think of our website.

2. Kilo


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5 Responses »

  1. Bloody AWESOME.

  2. Awesome awesome design!!!

    But too much scrolling…

  3. This is a simple point that often doesn’t get considered I think – The content must be dynamic enough to visit more than once. Almost all corporate websites I’ve seen are really just used as repositories of info where people go to only if they purposefully want to search for something.

  4. E: / T: +65.6438.3505 / F: You’re kidding, right?

    Loving the last line! Freaking hell, Pat, your site kicks ass!

  5. It’s amazing. Loving the vertical scrolling. Loving how concise the content is. Kudos!

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