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By Pat Law • Dec 7th, 2009 • Category: Features, The Advertising Slut

We’ve seen how Yahoo! market themselves by declaring their love for the Big Idea (and striking an emotional chord with our disgruntled Creatives). Now watch how Google market themselves with a few video screen grabs, a gentle melody, the right words, in a beautiful flow with absolutely no actors. Visit Search Stories today. Grab a Kleenex while you’re at it.

Pat Law is a Digital Strategist who, in her time in the Adland, has marketed a range of global brands including adidas, Cadbury Schweppes, Chrysler, Harley-Davidson, Hewlett-Packard, Johnnie Walker, L’Oréal, and Royal Salute. Pat is the Boss Lady of GOODSTUPH, a badass social influence studio, and is represented by FLY Entertainment.
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2 Responses »

  1. Zappos announces real world catalog « The Pontiflex CPL Blog on December 8th, 2009 at 12:07 am:

    [...] And Google sets the bar for the industry once again, in a simple and meaningful commercial. [...]

  2. @vickilew on December 8th, 2009 at 8:30 am:

    SUI AHHHH *blubber*

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