one frame of fame
By Pat Law • Jan 6th, 2010 • Category: Features, The Digital Strategist
The best way to market music, I believe, is to make sure people listen to it. Repeatedly til they puke, preferably. “The hot shit in Europe right now” as fondly referred to as by Esquire, C-Mon & Kypski of The Netherlands hit the perfect note in Marketing by inviting the Public to help them with their music video.
Contribute a frame similar to the version presented to you, and see yourself in this universal, collaborative effort.
Quite brilliantly, by the time you’re done with your frame, you would’ve heard the entire album. Those shrewd bastards.
