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Contrary to belief, marketing condoms is not easy in a conservative environment like Singapore.

On one hand, your industry peers are watching you closely. It’s a condom. Not a fucking slimming product. There is absolutely no reason for you to produce any form of ugliness. AT ALL.

On the other hand, you have to respect the local culture and all the annoying sexually-deprived [insert target segment on your own here as I don’t want to be sued] calling your campaign a bad influence on the society. Yup, the same bunch who think their 35-year-daughters are still virgins.

Tequila Singapore’s sensitivity to the local culture without forsaking her creativity is what makes the Okamoto Freedom Project oh so special.

Singapore has a reputation for being librarians in bed but the truth is, we just don’t talk about it like other nationalities do. And when half of us still live with our parents in spite of being in our late-20s, you can trust that we know how to get away with it.

The Okamoto Freedom Project has one goal mind – to help Singaporeans get even better at getting away with it. The functional produce born from a fuss-free goal is ingenious.

Check them out.

URBAN CAMOUFLAGE
It’s a set of temporary decals for your car’s windows, which makes your car look empty, even when it’s not. Perfect for those late night drives to the East Coast Park or for getting frisky at HDB multi-storey car parks.

TIPOFF
A free iPhone app that turns your phone into an early warning device. Just set it up to face your front door, link it to your partner’s phone, and it’ll keep an eye out while you’ve got your hands full.

NIGHTCAP
It’s a condom, hidden in a coaster, and it’s available at nightspots Loof and OverEasy, and through our e-store. It’s exactly what you need for those nights when things just seem to fall into your lap.

THINK YOU CAN COME UP WITH A BADASS IDEA?
Think you can come up with a better product idea? Hit back the team at Okamoto Freedom and you might win a pair of return tickets from Singapore to the land of Okamoto.

QUICKIES
1. Okamoto Freedom
2. Okamoto Freedom’s YouTube Channel
3. Okamoto Freedom on Twitter
4. Okamoto Freedom on Facebook

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