because clicking is so 90s!
By Pat Law™ • Oct 18th, 2009 • Category: Features, The Digital Strategist
I don’t know how accurate is Andreas Lutz’s claim about being the first website with audio-visual navigation, but I cannot discount the gorgeous beauty of the website.
The use of the webcam and the mic to deepen the user engagement isn’t new, really – Mentos played with the webcam for the Mentos KissCam campaign and my team from my previous agency, Arc Worldwide, used the mic for the HP Dreamcolor Wonderland campaign. Both campaigns were launched sometime last year.
New or not, first or not, it doesn’t quite matter to me. This site kickass anytime. Check the video out.
ANDREAS LUTZ – Because clicking is so 90s! from andreaslutz on Vimeo.
Via: Fubiz™
Pat Law™ is a Digital Strategist who, in her time in the Adland, has marketed a range of global brands including adidas, Cadbury Schweppes, Chrysler, Harley-Davidson, Hewlett-Packard, Johnnie Walker, L’Oréal, and Royal Salute. Pat also writes for iSh, LOTL International, and Singapore Architect.
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