be stupid with diesel and win!

By Pat Law • Mar 15th, 2010 • Category: Features, The Kollector

Aight peeps, this is stupid. Stupidly awesome, that is. Anybody who is a Somebody would’ve seen Diesel’s Be Stupid campaign, which first broke during the start of the year. Here’s a recap of the Be Stupid philosophy.

Don’t get it because you too smart? Well you should get stupid soon, because I have not one, but 10 Be Stupid t-shirts to give away to 10 most badass submissions. Leave me a comment in this post, with the wittiest copy you can come up with that includes the word STUPID (like duh), and hey, you might just win yourself a Be Stupid tee!

Here’s a few Be Stupid campaign ads to inspire you. You might want to check out the auto voice generator at the Be Stupid site too. Kinda nifty.

Here’s how we roll:

1\ Leave a comment with your best line. Go on, try your best to impress me.
2\ The word STUPID must be included in your line. I don’t quite care how long your line is, but here’s a tip: less is more.
3\ Contest ends 22 March 2010, at midnight.
4\ Winners will be notified by email within 5 working days from 22 March 2010.
5\ Prizes are to be self-collected at Diesel, Forum The Shopping Mall.
6\ One submission per person only. Don’t be greedy.
7\ I don’t quite care what your nationality is, but you’d need to collect the tee yourself aight?

Alright, good luck guys! Help me RT this and spread the love, would you? Let’s all get stupid now.

THIS CONTEST HAS ENDED. ALL WINNERS WILL BE NOTIFIED BY EMAIL.

Pat Law is a Digital Strategist who, in her time in the Adland, has marketed a range of global brands including adidas, Cadbury Schweppes, Chrysler, Harley-Davidson, Hewlett-Packard, Johnnie Walker, L’Oréal, and Royal Salute. Pat is the Boss Lady of GOODSTUPH, a badass social influence studio, and is represented by FLY Entertainment.
Email Pat | Follow Pat on Twitter | All posts by Pat Law

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44 Responses »

  1. Vanessa Tan on March 15th, 2010 at 9:31 pm:

    “Being smart is not the best, may the best stupid win!”

  2. Colorrated on March 15th, 2010 at 11:33 pm:

    Being Stupid is to have enough self-confidence to do things differently.

  3. Vanessa Tan on March 16th, 2010 at 12:58 am:

    “Being smart is not the best, may the best stupid win!”

  4. Joyce Chiam on March 15th, 2010 at 5:15 pm:

    Smartist invent but Stupidity rules. Be STUPID!

  5. Joyce Chiam on March 16th, 2010 at 5:41 am:

    Make the smart choice. Be STUPID.

  6. hedonistics anonymous on March 16th, 2010 at 9:33 am:

    Brave is what they call any stupid that lived to tell the tale.

  7. bluepuppygirl on March 16th, 2010 at 1:40 am:

    Brave is what they call a stupid who lived to tell the tale.

  8. Angeline on March 16th, 2010 at 4:31 am:

    Stupid questions. Smart conceited.

  9. Ian Timothy on March 16th, 2010 at 5:18 am:

    Only Smarties have the answer, but STUPID know the questions.

  10. klam on March 16th, 2010 at 6:14 am:

    Common sense is predictable, but stupidity is not. Surprise everyone. Be stupid.

  11. Kyle on March 16th, 2010 at 6:36 am:

    Stupid is as Stupid does.
    but Smart just never does anything.

  12. Colorrated on March 16th, 2010 at 12:21 pm:

    Smart is just a duller version of Stupidity.

  13. @spammah on March 16th, 2010 at 1:30 pm:

    Be stupid. Like you.

  14. Priscilla Lee on March 16th, 2010 at 1:32 pm:

    Ignorance is bliss. Being stupid is the choice of being blissed!

  15. Nabeel on March 16th, 2010 at 1:32 pm:

    Be stupid. Win a Diesel T-shirt.

  16. Vanessa Tan on March 17th, 2010 at 4:44 pm:

    Being smart may not be the best, so may the best stupid win!

  17. nicole on March 18th, 2010 at 4:33 am:

    Stupid, the new clever.

  18. Daniel on March 18th, 2010 at 6:07 am:

    stupid is as stupid does.
    stupid does everything.

  19. @iamsamie on March 18th, 2010 at 2:52 am:

    Stupid gets the girl.

  20. @iamsamie on March 18th, 2010 at 2:55 am:

    Somethings make people go "Now why didn't I think of that?"
    Well, Smart might have thought about it but Stupid probably did it. First.

  21. @getlostmonkey on March 18th, 2010 at 4:27 am:

    Stupid gravity.
    Smart apple.

    Be Stupid. Diesel.

  22. siurui on March 18th, 2010 at 4:43 am:

    Stupid took the plunge. Smart envied.

  23. @getlostmonkey on March 18th, 2010 at 5:14 am:

    Stupid gravity. Smart apple.
    Be Stupid. Diesel.

  24. Ng Jie Ying on March 18th, 2010 at 1:30 pm:

    why is your grass always stupider than mine?

  25. Allan on March 18th, 2010 at 5:54 am:

    Smart brings clean underwear on a trip. Stupid knows life's better when you're hanging loose.

  26. Allan on March 18th, 2010 at 5:56 am:

    Smart tries to read between the lines. Sometimes you just need to feel, stupid!

  27. Karlymorrig on March 18th, 2010 at 2:25 pm:

    Be Unique, Be Stupid.

  28. Jenz on March 18th, 2010 at 1:29 pm:

    Smart resolves, Stupid evolves.

  29. candy on March 20th, 2010 at 12:03 am:

    Stupid is Isaac Newton sitting under an apple tree.

  30. harry on March 21st, 2010 at 1:46 pm:

    Smart thinks twice before acting.
    Stupid acts, then thinks. maybe.

  31. Zelanie on March 22nd, 2010 at 12:59 am:

    Only Stupid’s smart enough to know he’s not.

  32. Zelanie on March 21st, 2010 at 5:06 pm:

    Only Stupid's smart enough to know he's not.

  33. nat on March 21st, 2010 at 7:16 pm:

    Smart ventures the uncharted territories.
    "Stupid was here =P"

  34. lilane on March 22nd, 2010 at 11:26 am:

    Smart may have the answers. But Stupid fires the questions.

  35. fiona on March 22nd, 2010 at 11:31 am:

    smart watches the fight, stupid fights the fight. be stupid.

  36. Aldrina Thirunagaran on March 22nd, 2010 at 11:37 am:

    Don’t be a dinosaur. Be Stupid.

  37. rynaQUE on March 22nd, 2010 at 11:40 am:

    The classic: Stupid’s with stupid. (Fingers pointing at each other)

  38. Royston on March 22nd, 2010 at 3:53 am:

    When I was first called stupid, I had to look the word up.

  39. ling on March 22nd, 2010 at 5:52 am:

    Don't worry. Be Stupid.

  40. Alvin Lau on March 22nd, 2010 at 2:10 pm:

    Trying to be smart is stupid. So be stupid.

  41. Xeniel on March 22nd, 2010 at 1:46 pm:

    Smart may have the medals but Stupid has the conviction.

  42. xianfeng on March 22nd, 2010 at 10:29 pm:

    It takes wits to be Stupidly Smart.

  43. Catherine on March 23rd, 2010 at 1:22 am:

    Stupid is he who thinks he can fool the judge, reckoning his work is great though past the deadline.
    @Sun Tzu RT catherineerica

  44. Marco on May 24th, 2010 at 11:48 am:

    Be stupid who reads !

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