Archive for the ‘The Digital Strategist’ Category

the state of the Internet

By Pat Law™ • Mar 5th, 2010

Quite possibly one of the best show in data visualization ever.



social media roi

By Pat Law™ • Jan 30th, 2010

I’ve probably tweeted this before, but let’s just feature it again. Social Media ROI by Socialnomics. I’d just like to reiterate a point that I always make to all eager beavers – Social Media is not a silver bullet that solves all Marketing problems. Avoid suffering from the Shiny Object Syndrome.



later, bro

By Pat Law™ • Jan 29th, 2010

LaterBro allows you to schedule updates on both Twitter and Facebook. Considering my temperament, I should schedule for one at 1830h that says “NO”.



one frame of fame

By Pat Law™ • Jan 6th, 2010

The best way to market music, I believe, is to make sure people listen to it. Repeatedly til they puke, preferably. “The hot shit in Europe right now” as fondly referred to as by Esquire, C-Mon & Kypski of The Netherlands hit the perfect note in Marketing by inviting the Public to help them with their music video.



how to start a blog

By Pat Law™ • Dec 22nd, 2009

For all my fellow traditional communications people reading this. Let me know what you think.



web 2.0 suicide machine

By Pat Law™ • Dec 21st, 2009

For when you’ve decided you need your real life back. With just a click, Web 2.0 suicide machine kills off your existing social networks so that you can have your real life back again. As for those whose real lives reside online only, I feel really sorry for you.



listimonkey

By Pat Law™ • Dec 8th, 2009

Google Alerts meet Twitter lists. Instead of being alerted whenever someone tweets something, with Listimonkey you can be alerted whenever someone belonging to a Twitter List of your choice tweets about something.



unsocial networking

By Pat Law™ • Nov 22nd, 2009

What a great way of promoting an anti-virus software.



ikea facebook showroom

By Pat Law™ • Nov 21st, 2009

Everyone knows the brand. A good number of us receives its catalogue each quarter. But how many of us pass on our IKEA catalogue to another with the same generosity we have when it comes to sharing content on Facebook? Can it be done in the first place? Would anyone bother? Instead of having people view banners with furniture, can IKEA get the Public to personally promote its brand? I wait in anticipation, for copycats to start ripping this idea off.



twitrratr

By Pat Law™ • Nov 5th, 2009

While the methodology remains unknown and the definition of positive, neutral and negative keywords are questionable, twitrratr is an easy-to-use free sentiment tracking tool for gathering an overall feel of what tweeples are saying.