Archive for the ‘The Digital Strategist’ Category

the bygone bureau

By Pat Law • Sep 3rd, 2010

The Bygone Bureau is an online magazine that publishes articles on culture and travel three times a week. My newfound love, without a doubt.



see canada live in tweets

By Pat Law • Aug 22nd, 2010

The best form of (urgh) Social Media Marketing, in my opinion, is where the experience is truly (double urgh) integrated. Where the medium is not stifling as much as it is defined. Where the word “online” doesn’t exist. Where the word “offline” doesn’t exist. Where you see a campaign such as this, by the Canadian Tourism Commission.



unsuck it

By Pat Law • Aug 15th, 2010

I hate business jargon and buzzwords like I do with durians. The finest minds I have met say things as is, without any excessive decorative words often used by clueless idiots as an attempt to sound intelligent.



ManageFlitter

By Pat Law • Jul 19th, 2010

Housekeeping for your Twitter account. ManageFlitter (flitter means “to flutter” which birds do) helps you clean up your Twitter account, find out who are the damn buggers not following you back, the dead ones, and *my favourite*, search for terms within your Twitter stream.



uniqlo lucky switch

By Pat Law • Jul 6th, 2010

What we should be doing in Singapore for social media marketing (god do I hate that bloody term). And you wonder why I haven’t quite been impressed by anything from this country just yet. Not even my own campaigns, to be honest.



the media kit for your blog

By Pat Law • May 9th, 2010

I’ve been working on blankanvas’ media kit for a couple of weeks now, having pulled a year’s worth of data from both my readership survey audited by Crowd Science as well as Google Analytics. I see value in blankanvas for brands, and I see opportunities for me to monetize the value. The media kit I’ve created is my way of respecting my existence as a blogger.



things i’ve learnt from social media

By Pat Law • Apr 24th, 2010

On a wet Easter Thursday, I swung by the house of DDB Group for a little talk on Social Media. Joji Jacob, the Executive Creative Director of DDB and Rapp Collins had invited me months back for the talk, but unfortunately, I had to decline at that point due to a conflict of interest.



bing maps

By Pat Law • Apr 2nd, 2010

I’m impressed. I cannot wait for Asia to be covered. The creative possibilities to this new level of augmented reality of technology are endless. Special thanks to Linda Locke for this.



nurph it love it

By Pat Law • Mar 29th, 2010

If you’re as old as I am, you would’ve remembered the decadent MIRC days where everyone who’s anyone or no one were in chatrooms. Ahhhhhh, memories. Those days were relieved tonight on blankanvas, courtesy of Nurph, a new kid on the block founded by Paul and Neil.



the state of the Internet

By Pat Law • Mar 5th, 2010

Quite possibly one of the best show in data visualization ever.