The old bird of the local blogosphere has spoken, and I swear I can smell his irritation through his #000000 font size 12px words from where I am. While he has a list on how you can be an irritating Singaporean blogger, please allow me to share with you what I think this country needs.
The icon. An object or place of unconditional devotion. An enduring symbol of a cultural movement. A person, as determined by the people who believe in him or her. Which brand can you think of that fits the bill of any of the three definitions above?
You are smart enough to notice the emerging importance of Social Media, and yet, you fail to understand the reason why. Why do you think Social Media is growing as rapidly as your beer gut? I write here, not just as a professional in the communications industry but more importantly, as a blogger with a dangerous creative license you wish I never had. Read this guide before pitching to any blogger.
A peaceful Sunday it was, complimented with warmth poured down like sweet honey from the skies. I found myself at the five foot way of Kay Ngee Tan Architects Gallery, having breakfast with one of the most dynamic and talented cultural figures Asia has ever seen – Danny Yung.
Redefining the way we view otherwise embarrassingly vulgar sexual accessories (have you seen the 18-inch two-way baseball bat?), Jimmyjane infuses the ephemera of sexiness with the substance of design. Needless to say, I was excited, in more ways than one, to find the sexiest substance in my hand in its purest form - The Usual Suspects’ Iconic Rabbit.
I could bore you with a hundred slides of statistics from Gartner and PSFK on the growing importance of digital communications. Or drop a quote or two from some mighty hot shot of a famous marketing guru that back my view on a slide right before that bit on our “big idea”. I will assume at this point, that you’re not an idiot. So for once, let’s skip the bullshit.
Because you can. Because it will make you feel good. Because this fucked up world we live in is in desperate need of healing. And, because you, the same bastard indulging in the seven deadly sins everyday, can make a difference.
The blogger is the maven Marketers are eager to befriend. He or she is also the whatever.wordpress.com person your readers trust. There is no better time to make a quick buck or two, is there? Is it possible? Yes, most definitely. Is it guaranteed? No, unless you understand the basics of marketing. Here’s your free guide to the Holy Trinity of Blogging.
Equality. Or so we were told. Or so we pledged to the betterment of our country. And yet we go about slapping a S$15,000 fine on a free-to-air TV station for airing a programme that showed a gay couple and their adopted baby. Instead of having the authorities tell us what they think the nation thinks, I sincerely want to know what heterosexuals think of homosexuals. Vote now.
If this is Love, then I can only say, I have never been in love until I met her. To know that you will die for someone is frighteningly peaceful. To know that your soul will vanquish at the loss of someone, is sadistically heartwarming. To know that it is possible to find The One, well, nothing quite prepares you for that.
