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You are smart enough to notice the emerging importance of Social Media, and yet, you fail to understand the reason why. Why do you think Social Media is growing as rapidly as your beer gut? I write here, not just as a professional in the communications industry but more importantly, as a blogger with a dangerous creative license you wish I never had. Read this guide before pitching to any blogger.

The dreaded blue screen death caught at the opening ceremony of the Beijing Olympics whilst the final torch bearer, Li Ning, flies on his quest to light the Olympic Flame. Finally, I have company.

Understated and yet distinctive, Visvim lurks in the presence of footwear connoisseurs but remains respectful to the Streets. Founded by environmentally conscious Hiroki Nakamura, Visvim is possibly the most revered independent shoe and streetwear label that ever walked the Streets of the rising sun.